Rhino Steel Buildings Blog

Iron and Steel Tools Forged the New World

November 24, 2015 Metal Tools Were Essential for the Pilgrims’ Progress in America

The first settlers in America forged a country with their faith, fortitude— and with their iron and steel implements.

Taming the New World required people of great determination and strength. It also strong, durable tools made from skilled European iron and steel craftsmen.

As we approach the Thanksgiving holiday, let’s spend a few minutes exploring the tools the Pilgrims and the Jamestown settlers used to carve a New World out of a wilderness.

You Gotta Take It with You

Building the New WorldThe early settlers left friends, family, and the familiar behind to journey into the unknown. Necessity demanded they bring only the most indispensable items with them.

While no cargo list for the Mayflower exists today, Captain John Smith (famous for having his life saved by Pocahontas), created a pamphlet of suggested items each settler should pack for life in the New World. Historians assume the provisions for the Mayflower voyagers would have been similar.

Captain Smith’s provision list included clothing, bedding, household items, and foodstuffs— as well as these implements made of iron and steel:

ARMS: Complete set of light body armor, a long-barreled musket, and a sword with a belt.

COOKWARE: One iron pot, one kettle, one large frying pan, one gridiron, and two skillets.

TOOLS: Five broad hoes, five narrow hoes, two pickaxes, five felling axes, four hand saws, two whipsaws, a sharpening file, two hammers, three shovels, two spades, two augers, six chisels, one gimlet, two hatchets, one frow, and a large assortment of nails.

(Notice the list of tools does not include a plow. The first cast-iron plow was not invented until 1797.)

Fighting the Elements for Survival

Delays caused the Pilgrims to arrive at Plymouth … Read more »

The Power of Word-of-Mouth Advertising

November 20, 2015 Buzz Advertising Creates Trust that Money Cannot Buy

Never underestimate the incredible power of word-of-mouth advertising. Word-of-mouth reviews can make— or break your business.

Word-of-Mouth Advertising Hits You Right in the Bottom Line

Word-of-mouth AdvertisingPositive recommendations from satisfied customers keep sales humming. Shared disparaging critiques from disgruntled customers make the bottom line dip.

Word-of-mouth (WOM) advertising— also called word-of-mouth marketing (WOMM) or the verbal buzz— refers to what your customers are telling others about your business. When word-of-mouth works at its best, your satisfied customers recommend your products or services to their friends, family, and acquaintances, leading to more sales.

It is a Matter of Trust

Consumers trust their friends and family more than ads. It is that simple.

Nielson studies show ninety-two percent of consumers believe the word-of-mouth recommendations of friends and family over all other forms of advertising. Seventy-seven percent say they are much more likely to purchase a new product if someone they know recommends it.

Word-of-Mouth: The BEST Advertising Possible

Forty-four percent of direct mail is never even opened. Eighty-six percent of people skip TV commercials.

Eighty-five percent of small businesses receive the lion’s share of the sales from WOM advertising.

According to Adobe’s CMO, word-of-mouth advertising generates an estimated six trillion dollars in annual sales. Buzz advertising drives twenty to fifty percent of all sales. On average, word-of-mouth consumers spend twice as much with the recommended company as do customers from other lead sources.

Word-of-Mouth BUZZ- infographicIn a recent American Marketing Association study, sixty-four percent of marketing executives rated word-of-mouth advertising as the number one form of marketing. Yet only six percent of those participating believed they had mastered WOM.

Although some companies offer … Read more »

Designing Metal Buildings for Snow Country

November 17, 2015 Tips for Planning Steel Buildings for Extreme Winters

There are many considerations when planning metal buildings for snow country. Preparing for extreme snow and ice conditions begins with effective planning before your pre-engineered metal building is ordered.

Locating the building site

Metal Buildings in Snow CountryThe first consideration is placement of the structure on your site.

Prevailing winds greatly affect snow buildup on and around a structure. The winds shift the snow, creating drifts on the roof of a building.

Configuring a structure with the roof’s main ridgeline perpendicular to the prevailing winds causes snow to sweep across the windward side and pile deeply on the leeward side of the building. Snow distributed unevenly across a roof places greater stress on the structure. Building the structure with the ridgeway pointed toward the prevailing winds helps prevent the uneven accumulation of snow on the roof.

Tall evergreen trees on the windward side of a building help create a windbreak. Windbreaks not only reduce the amount of snow accumulated on the roof, but also help block icy winds, helping to keep the structure warmer.

Keep the roofline simple

The most effective building design for snow country is a straight, single- ridge gable roof. Simple gable roofs shed snow and ice more quickly than complicated rooflines. Roofs with valleys, dormers, and other obstructions cause snow to buildup erratically across the roof.

The slope of the roof is also extremely important. Too shallow a slope causes snow to stay on the roof longer, increasing the strain on the structure. Too high a slope may create a hazardous situation when great amounts of snow or ice slide off all at once.

Sliding snow and ice actually wrecks more havoc— and results in more damage— than excessive snow piled on the … Read more »

Installing Windows in Metal Buildings

November 13, 2015 Any Style Window Can Be Used for Steel Buildings

Installing windows in metal buildings is quick and easy. You may choose any style window that you would use in any other building for a steel building.

Windows for Metal BuildingsNo Limits on Windows in Metal Buildings

Most metal building suppliers offer windows in several styles and colors. Designed specifically for the metal building industry, these windows allow light and ventilation into the structure. However, there are some limitations on window placement for this style of window.

Steel building style windows have no sub-frame. Metal building windows are designed to attach directly to the external steel panel— not the building’s framing. These windows screw onto the largest part of the corrugated rib of the steel siding panel. These ribs are spaced 12” apart, so the window must conform to that placement.

Metal building style windows are adequate for insulated farm or storage buildings, where specific placement of a window is usually not critical. However, RHINO does not recommend metal building style windows for any insulated steel buildings.

Metal Building Window InfographicIn many commercial and industrial structures, the exact location of a window may be crucial to the design. Also, a more energy-efficient or more traditional style window may be required.

No problem.

Any style window used in traditional construction may be installed in a metal building.

Simply buy the windows of your choice from your local building material or home improvement store. (Click the infographic left for an example.)

Field Location of Windows in Metal Buildings

Windows in metal buildings are “field located,” meaning the builder chooses where to install the opening at the job site.

There are a few considerations:

Understanding Ice Dams

November 10, 2015 How to Avoid Costly Ice Dam Damage

Those gorgeous, sparkling icicles hanging picturesquely from your roof could be hiding a very big headache-to-come: ice dams.

Ice dams wreak havoc on buildings.

Ice Dams PhotoThey rip gutters from their moorings, loosen asphalt shingles, and warp and rot wood sheathing. The water backed up behind the ice dam leaks into walls and attics creating soggy insulation, dripping ceilings, stained sheetrock, and peeling paint. If not corrected quickly, mold and mildew— and compromised indoor air quality— soon follow.

Ice dams cause millions of dollars of building damage every winter.

What causes ice dams to form?

Heat rises in the building, making the roof warmer than the outside air. The lowest layer of snow begins to melt and drain down the slope of the roof. The overhanging eave of the structure is not warmed by interior heat, so it is much colder. If the outside temperature is below freezing, the thawing water refreezes in the gutter or on the edge of the roof, creating icicles.

Over time, the refreezing water creates layer upon layer over the icicles, building up a dam of ice. The ice dam becomes higher than the water level of melting snow, creating a reservoir of ponding water. The water collects underneath asphalt shingles, buckling up the shingles meant to protect the roof sheathing.

Water begins to seep through the roofing into the structure, damaging walls, ceilings, insulation, and the contents of the home or building.

The deeper the snow, the more likely it is that ice dams will form.

How can you avoid ice dams?

REMOVE SNOW: Keeping the snow from accumulating on the roof is the best way to escape ice dam problems. Use an ice rake to gently and evenly remove snow … Read more »